Your nose can bring you a lot of benefits but it can also fool you into buying things that are expensive. Selling by smell is a new technique that researchers have recently developed and now are used in many shelves in supermarkets. These supermarkets sell by smell almost every product they have on hand such as disposable diapers, laundry detergents, shaving cream, and hair sprays. As a matter of fact, in the 1950s, scents were added even to newspaper ads to induce people to buy certain products. Fragrance has been known as the secret salesman because it has been very effective and as a proof, hair sprays, household products and cosmetics comprised the bulk of the perfuming business. A test was made by a store of scented candles, scentsy, and displayed two candles but the other one lightly scented; and they saw how people loved the scented candle compared to the other. Recognizing the effectiveness of selling by smell, perfumers can duplicate just about any scent; for example, one company developed some 100 aromas, including those of roses, pine trees, orange juice, bananas, dill pickles and bourbon. However, chemist and perfumer Dr. J. Stephan Jellinek reports that those natual odors and scents are actually chemicals that simulated the real thing. The concentrate made from real lemons, for example, does not smell like the people think a fresh lemon should really smell, as what the Advertising Age says. But it is easy for them to make an artificial concentrate that would smell like the way people think a lemon should smell, and these simulations are cheaper to make.
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